New search-engine effort: getting consumers to call

06/7/2004 | NYTimes.com

Search engines, especially Google, have found it very lucrative to get advertisers to pay up every time an Internet user clicks on an ad, but now search engines are forming a new business model: getting customers to pick up the phone and call the marketers. The effort, which has been under development for several months, is aimed at driving customers offline to small and medium-sized advertisers.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA