Finding the marketing agency that fits your social strategy

06/7/2010 | Forrester Blog, The

Not all marketing agencies are alike, and not all agencies are suited to the same kinds of social-marketing efforts, writes Sean Corcoran. Traditional agencies are best-suited to campaigns that fuse new and old media, Corcoran argues, while interactive agencies are better prepared to find synergies between social and search marketing.

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Forrester Blog, The

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