Jeff Charney talks about Aflac's digital focus

06/7/2010 | Brandweek

Jeff Charney, who was appointed marketing chief at Aflac in late 2008, moved the account from Aflac duck creators Kaplan Thaler Group to Publicis' Digitas, thereby making digital Aflac's core focus. "It's a nod to the economic realities that require us to have a tremendous alignment among our agencies as well as a real unified approach to streamline our resources and disciplines," Charney said.

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