Nike sees potential for Umbro unit to make a fashion statement

06/7/2010 | Wall Street Journal, The

As the World Cup kicks off, Nike hopes to get a sales boost from its Umbro unit, which is the official outfitter for the English national team. But Nike sees an even brighter brand future for Umbro beyond selling replica team jerseys that entails using its nearly century-old history to further extend the line.

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