PepsiCo launches incubator for tech startups

06/7/2010 | Forbes

PepsiCo has started PepsiCo10, which will give 10 contest winners a year of mentorships with brand managers and other support to develop pilot programs using startup technology for an existing Pepsi brand. The competition is looking for technology ideas in the categories of social media and marketing; mobile marketing; place-based and retail experiential marketing; and digital video and gaming.

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