Publicis' VivaKi faces uncertain future

06/7/2010 | Adweek

The departure of David Kenny, VivaKi's co-managing partner and the cornerstone of the two-year-old Publicis unit's digital expertise, leaves VivaKi in a shaky position, according to some. Still, Razorfish's Bob Lord, Digitas' Laura Lang and VivaKi's Rishad Tobaccowala are all on hand to pitch in, Publicis chief Maurice Levy said. "Some people think [Kenny] is the father of digital, but we have had a well thought through strategy for a long time," Levy said.

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