Groupon experiments with supermarkets

06/7/2011 | Advertising Age (tiered subscription model)

Groupon might be looking to extend its reach into groceries, with a deal that lets users prepay for a seafood "grill pack." Funds are preloaded on a customer's loyalty card for Massachusetts chain Big Y Foods. If other grocery chains sign on and Groupon follows up, the daily-deal website will be positioned as a serious competitor for traditional coupon companies, such as Valassis Communications and News Corp.-owned SmartSource.

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