Hyper-local intelligence can give retailers an edge

06/7/2011 | LBx Journal

Location intelligence can help businesses achieve hyper-local market success when management is capable of thinking strategically at the local level, according to Jim Pollock, president of vertical market development at aWhere. Retail businesses benefit when they can tweak their inventory to match local buying preferences. Tim Kregor, aWhere's vice president of sales and marketing, notes that key decisions "are based on physical and environmental factors -- people have to drive to the store, the demography of the store, the proximity of the competition. All that is location-based. The more you know about a store and the world it is competing in, and the stores that are like it, the more you can rationalize putting the right goods in the right store."

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