IAB site helps companies embrace mobile

06/7/2012 | MediaPost Communications

The Interactive Advertising Bureau is promoting mobile advertising through a "Tap Into Mobile" website created in conjunction with Google's GoMo initiative. The digital dashboard on the site encourages analysis of a publisher's mobile user experience and provides industry standard mobile guidelines, best practices, data points and case studies, writes Mark Walsh. Most major corporations lack mobile-specific sites. "We can only imagine how many smaller businesses are in dire need of a mobile upgrade," said IAB Mobile Marketing Center of Excellence's vice president and general manager, Anna Bager.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA