Why Marriott's marketers put sustainability front and center

06/7/2013 | TriplePundit.com

Millennial consumers are "super-sensitive about green" and understand better than baby boomers the difference between "convenient green and real green," says Brian King, Marriott's senior vice president of global brand management. Millennials are important to cater to because they "will be our dominant customer segment for the next 20 years," says Janis Milham, global brand manager for the Courtyard brand.

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