Women are responding to the tablet as an ad, research platform

06/7/2013 | eMarketer

Women respond to tablet ads more frequently than men, according to a Mojiva study. The gap is widest in the beauty category, where 37% of women and only 14% of men respond, but the food/restaurant category garnered the highest response overall, with 52% of women and 43% of men responding. That category was also the second-most researched on tablets, per the Online Publishers Association, though media and entertainment led in percentage of purchases made via tablet.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY