Digital could hold key to magazines' future

06/8/2006 | Advertising Age (tiered subscription model)

The magazine industry, which once looked at new media as a threat to its existence, may find its future in portable digital versions of established titles, according to Peter Meirs, Time Inc. director of alternative media, who spoke on June 6 at a Magazine Publishers of America luncheon. "Web 2.0 is really about engagement," he said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR