Digital could hold key to magazines' future

06/8/2006 | Advertising Age (tiered subscription model)

The magazine industry, which once looked at new media as a threat to its existence, may find its future in portable digital versions of established titles, according to Peter Meirs, Time Inc. director of alternative media, who spoke on June 6 at a Magazine Publishers of America luncheon. "Web 2.0 is really about engagement," he said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA