Digital could hold key to magazines' future

06/8/2006 | Advertising Age (tiered subscription model)

The magazine industry, which once looked at new media as a threat to its existence, may find its future in portable digital versions of established titles, according to Peter Meirs, Time Inc. director of alternative media, who spoke on June 6 at a Magazine Publishers of America luncheon. "Web 2.0 is really about engagement," he said.

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