O&M wins Grand Effie for "Real Beauty"

06/8/2006 | Adweek

The big prize at the 38th annual Effie Awards went to Ogilvy & Mather's integrated Web, outdoor, TV and public relations "Campaign for Real Beauty" for Unilever's Dove, which offered images of full-bodied women in place of the usual skinny models. The June 7 event in New York bestowed 112 Effies in more than 50 categories, including three new trophies, for media strategy, third screen (using mobile phones) and anything goes.

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