Reaching an elite audience in Gotham's drugstores

06/8/2006 | Advertising Age (tiered subscription model)

The Utah-based In-Store Broadcasting Network is betting it can reach a hard-to-target audience of sophisticated Manhattan media buyers with video displays airing ads in the 241-store Duane Reade drugstore chain. By selling New York's media buyers on the idea of in-store ads in drugstore chains, IBN hopes to build brand recognition for an eventual roll-out of the service to other drugstore chains nationwide.

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