Column: Consolidations represent major shift for industry

06/8/2007 | MarketWatch

The spate of recent big agency acquisitions aren't a sign of the industry's weakness, but represent a major realignment in which online giants like Google and Yahoo! will be calling the shots with major marketers and consumers, according to Jeffrey F. Rayport, founder and chairman of Marketspace. "In that sense, the rumors of advertising's demise have been both greatly exaggerated ... and dramatically understated," he writes, adding: "Advertising is dead. Long live advertising."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA