Commentary: Marketing auteurs a bad move for Hollywood

06/8/2007 | Variety (subscription required)

It's one thing for marketers to place their products in movies, it could prove a much bigger intrusion into the creative process for them to co-finance movies, according to columnist Peter Bart. "Good movies are hard enough to make without worrying about the branding needs of consumer companies or the script notes of marketing gurus," he writes.

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