Friendly's launches online ice-cream campaign

06/8/2007 | MarketingVOX

Friendly's is launching an online-video campaign that asks customers to submit videos and photos of themselves proclaiming their love for Friendly's ice cream at iscreamfriendlys.com. Contestants can submit their videos via cell phone or the Friendly's Web site in order to be judged by users until Aug. 12.

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