Hormel's Spam campaign is spiced with humor

06/8/2009 | Brandweek

Hormel's Spam has been enjoying double-digit growth, and the company is boosting its ad spending with a new campaign from BBDO, Minneapolis. TV commercials use stop-motion animation to show how Spam can enliven everyday meals. In one spot, a dancing Spam can rescues a classroom full of bored eggs.

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