Recession plays to Wal-Mart's strengths

06/8/2009 | Advertising Age (tiered subscription model)

Wal-Mart is thriving in the economic downturn as shoppers look to the retail giant for discounts. The company is seeing gains from its new "Save money. Live better" campaign by the Martin Agency, Virginia, and its shopper engagement plan "Project Impact" designed to present consumers with cleaner stores and uncluttered aisles.

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