Some new sites see banner ad as unit of the past

06/8/2009 | Adweek

IAC unit The Daily Beast is among the startup Web publishers foregoing banner ads and other more commonly used online units in favor of custom campaigns that are intended to maximize user engagement. "We felt the need to challenge the existing product set and look for new products to help advertisers leverage the benefits of interactivity," said Caroline Marks, general manager of The Daily Beast.

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