Where women can go to "break up" with unwanted jewelry

06/8/2009 | NYTimes.com

Karlin+Pimsler, New York, has forged the launch campaign for OutofYourLife.com, a new unit of scrap metal dealer Lippincott aimed at women who can use a "Break-Up Box" to trade in old jewelry for cash. The effort, which includes an ad on Bravo, Oxygen, Style and other cable networks, uses the tagline: "It's time to break up with his jewelry, too."

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