Adobe, Greystripe partner for Apple workaround

06/8/2010 | MediaPost Communications

Adobe is aligning with Greystripe, a mobile advertising network, to offer a simple Flash-to-HTML 5 conversion that will offer ad developers a way to shift rich media content from Adobe's proprietary format to the format approved by Apple. Greystripe said demand has more than doubled for the iFlash format, and promises its ads will be far less expensive than those offered by Apple's forthcoming iAd network.

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