Fox's Super Bowl inventory is 80% sold

06/8/2010 | Advertising Age (tiered subscription model)

Marketers seeking 2011 Super Bowl spots had better act fast -- more than 80% of slots have already been sold at prices from $2.8 million to $3 million per 30-second spot, according to reports. Fox is pacing well ahead of the 2010 Super Bowl broadcaster, CBS, which sold 70% of ads by September 2009. It's also on track to sell out faster than the last time it aired the game in 2008.

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