Nabisco tempts Facebookers with cookie coupon

06/8/2010 | Christian Science Monitor, The

Nabisco's cookies already have 350,000 Facebook fans, and the company is seeking to expand its reach by offering a coupon via its Facebook page. The promotion will also help the company track people who visit the brand's Facebook page without befriending the brand, experts say. "It gives you a way to track the return on your investment," says one strategist.

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Christian Science Monitor, The

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