Obsession for Men is a clear favorite among zoo cats

06/8/2010 | Wall Street Journal, The

Bronx Zoo curator Pat Thomas got scientific some years ago in an effort to discover the scent that would captivate the zoo's big cats for the greatest length of time. The clear winner: Calvin Klein's Obsession for Men, which kept cats curiously sniffing for more than 11 minutes on average. As a result of the research, wildlife workers and nature photographers around the world are using the scent to attract big cats in nature.

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