Apps for little screens engage viewers of bigger screens

06/8/2011 | Adweek

New applications are transforming mobile devices from instruments of distraction for TV watchers into platforms for engagement with the show of the moment. So-called second-screen apps such as GetGlue, Miso and Philo invite viewers to socially share their viewing experiences with friends and even reap rewards in the process, generating the kind of engagement that advertisers can tap into.

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