B2B companies lag B2C in social media follow-up

06/8/2012 | eMarketer

There's a disparity between how business-to-business and business-to-consumer companies worldwide track and follow up on their social media leads, according to a Satmetrix survey. B2C companies track and follow up social leads 53% of the time, whereas B2B companies do it only 27% of the time, the survey showed. Nearly half of B2B companies neither track nor follow up.

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