Gatorade apologizes after knocking LeBron on Twitter

06/8/2014 | Bloomberg Businessweek

Gatorade poked fun at LeBron James -- who promotes rival Powerade -- after cramps kept James out of the final minutes of Game 1 of the NBA Finals. The brand tweeted, "The person cramping wasn't our client. Our athletes can take the heat." Gatorade later issued an apology, saying: "As a longtime partner of the Miami Heat, we support the entire team."

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