Vanity Fair campaign says its readers are "born curious"

Vanity Fair has introduced a "born curious" campaign with print, video, online and social elements to help build readership and create more advertising pages. The "born curious" theme came from customer research that found curiosity to be a unifying factor among its readers. "By and large, we edit the magazine for the world's affluent intelligentsia," said Editor Graydon Carter.

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