Why are movie ad campaigns so costly?

06/9/2005 | Slate

In the days before the DVD, after-market movie revenues were pegged to opening weekend grosses, which compelled movie marketers to spend, on average, $34.8 million on advertising per film. However, the new realities of the film business may mean that these huge expenditures no longer are necessary.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC