MySpace to roll out marketer-friendly content

06/9/2006 | Mediaweek

Marketers are leery of running ads against possibly racy content on the millions of MySpace personal profiles, so the social network is offering advertisers the closest thing to a gated community in the freewheeling world of online networking: stand-alone content-driven channels. The content will be supplied by MySpace users, but there will be some editorial supervision.

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