ASTA's Financial Assessment Tool helps agents manage financial information and benchmark their performance. "The new financial benchmarking tools are an invaluable resource for any size travel agency," said William Maloney, executive vice president and COO at ASTA. "The goal is to help agents benchmark themselves against the industry and guide them in how to run their business more efficiently. Any firm with annual sales greater than $200,000 should be running a balance sheet at least quarterly and this is the right resource for staying on top of the numbers."
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