Converse wants to tune up its own rebel yell

06/9/2008 | Advertising Age (tiered subscription model)

For its 100th birthday, Converse has commissioned The Strokes' Julian Casablancas, rapper and producer Pharrell Williams and chanteuse Santogold to collaborate on a new song, "The Drive Thru." The tune will be the centerpiece of a print, online and TV effort featuring all three artists that aims to reach Converse's core audience of "optimistic rebels."

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