NBCU, NextMedium ink product placement deal

06/9/2008 | Multichannel News · TVWeek.com

NBC Universal has teamed up with NextMedium to more efficiently analyze and bring to fruition new product-placement opportunities for advertisers. The first shows that will see the benefits of the deal will be USA Network's "Psych" and NBC's "Life."

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Multichannel News · TVWeek.com

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