Comcast Media Center offers Nielsen's C3 data for VOD platform

06/9/2009 | CED Magazine · Cable360

The Comcast Media Center has announced that the company's national video-on-demand platform would begin offering cable networks Nielsen Co.'s C3 ratings, a service that quantifies live as well as time-shifted viewing minutes up to three days after the linear broadcast. CMC also said that three cable networks already had decided to use the C3 data, one of which is AMC.

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CED Magazine · Cable360

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