Mtn Dew woos gamers with new flavors

06/9/2009 | MediaPost Communications

PepsiCo's Mtn Dew has introduced two flavors that tie into the popular online role-playing game "World of Warcraft." The flavors, Horde Red and Alliance Blue, represent opposing sides in the fictional war, and the packaging will include images of characters from those sides.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC