4 questions to ask before you admit defeat

06/9/2010 | Social Media Today

Social-media campaigns won't always work out the way you hope. But even when a campaign fails, you shouldn't be too ready to simply walk away from all your hard work, writes Mark Evans. Conducting social-media audits, in which you ask yourself tough questions about your goals, your tactics and your platform, is essential to learning from your social-media mistakes and having more success the next time around, he writes.

View Full Article in:

Social Media Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA