4 questions to ask before you admit defeat

06/9/2010 | Social Media Today

Social-media campaigns won't always work out the way you hope. But even when a campaign fails, you shouldn't be too ready to simply walk away from all your hard work, writes Mark Evans. Conducting social-media audits, in which you ask yourself tough questions about your goals, your tactics and your platform, is essential to learning from your social-media mistakes and having more success the next time around, he writes.

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