Aloft chain to debut in U.K. with 252-room London hotel

06/9/2010 | Bloomberg Businessweek

Starwood Hotels & Resorts' boutique Aloft brand is making its debut in the U.K. with a 252-room hotel slated for London. The Aloft London ExCeL, set to open before the 2012 Olympics, will be located in the city's international exhibition and convention center, and it is being developed by ExCeL London's parent company, Abu Dhabi National Exhibitions Co.

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