Frito-Lay is recognized for "Happiness is Simple" campaign

06/9/2010 | MediaPost Communications

Frito-Lay's "Happiness is Simple" campaign won two silver Effie Awards. The campaign, inspired by research showing 40% of consumers did not know Lay's potato chips were made with real potatoes, shows farmers telling stories, and includes packaging codes that allow consumers to see where the potatoes came from.

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