Is social media sucking up too much of your time?

06/9/2010 | Bloomberg Businessweek

Social-media campaigns are valuable tools, but maintaining a social presence can easily start to suck up too much of your time, says founder Ivan Misner. The key to efficient use of social media is to set boundaries and to have reasonable expectations, Misner argues. Without such boundaries, "Pretty soon something weird happens in the space-time continuum and you look up and you've lost two hours," he says.

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