TCBY tries out self-service

06/9/2010 | Nation's Restaurant News (free registration)

TCBY is rolling out a new self-service prototype store in Salt Lake City as part of a plan to revitalize the brand after almost three decades of operation. "We feel like the tone of the experience, energy and choice self-serve offers the consumer is not only a dramatic departure from our current experience, but a departure from the category as a whole," said Tim Casey, CEO of parent company Mrs. Fields Original Cookies.

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