Hashtags play big into marketers' World Cup plans

06/9/2014 | Mashable

Brands such as Oreo and Johnson & Johnson plan to use hashtag promotions to attract the expected record number of soccer fans who will flock to social media during the World Cup. One-fourth of soccer-watching 18-to-24-year-olds say they will post to social media during the games, and more than a third will use a mobile device to look up a score or view a game, according to Nielsen.

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