How digital privacy concerns can actually help marketers

06/9/2014 | The Economist Group

New data and privacy regulations -- such as those that recognize a "right to be forgotten" -- pose an opportunity for marketers to revamp the digital-marketing field, writes Mark Whitby of Seagate. Companies that understand how to bridge the gap between leveraging data to advance brands while protecting consumers will succeed in this new environment, he writes.

View Full Article in:

The Economist Group

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA