How digital privacy concerns can actually help marketers

06/9/2014 | The Economist Group

New data and privacy regulations -- such as those that recognize a "right to be forgotten" -- pose an opportunity for marketers to revamp the digital-marketing field, writes Mark Whitby of Seagate. Companies that understand how to bridge the gap between leveraging data to advance brands while protecting consumers will succeed in this new environment, he writes.

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The Economist Group

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