Hyundai's World Cup billboard in NYC will use Tumblr images

06/9/2014 | Adweek

In its first appearance ever in New York's Times Square, Hyundai will display images from a Tumblr-powered microsite that celebrate the 2014 World Cup. More than 100 pieces of original art created mainly by Tumblr influencers will be rotated on the billboard, along with soccer-friendly memes and other fan-generated content.

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