Survey: Airline websites are frequent travelers' preferred booking channel

06/9/2014 | USA Today

A survey by FlightView found that 36% of frequent travelers prefer to search for flights on airline websites, with 59% choosing to book flights from airlines. Among the respondents, 30% said they book through online travel agencies and 8% do so through traditional travel agents. "The choice to use one over another often comes down to the experience that the travel provider offers and how well the provider keeps business travelers informed and engaged during their trip," FlightView CEO Mike Benjamin said.

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