Adware firm Claria sues L.L. Bean

06/10/2004 | MediaPost Communications

Adware firm Claria has sued L.L. Bean in response to the retail cataloger's recent suit against several of Claria's advertisers. A JupiterResearch analyst said Claria is doing the right thing by aggressively defending itself legally before its intended initial public offering because it shows investors it believes in its business model.

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