Ethnic media having problems closing big-ticket advertisers

06/10/2005 | Washington Post (tiered subscription model), The

According to a recent poll by New California Media, ethnic media, including TV, radio and newspapers, reach 51 million adults residing in the U.S. Despite the reach of ethnic media, many outlets, both independent and corporately owned, are having problems attracting prominent national brands as advertisers.

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Washington Post (tiered subscription model), The

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