Puma goes where the cool is

06/10/2005 | NYTimes.com

Sneaker manufacturer Puma is outfitting and supporting a team of New York City bike messengers who are racing other messengers under the moniker of "Team Puma," riding the same type of fixed-gear track bikes they use to defy death daily on Manhattan's mean streets. In addition to providing apparel and biking gear, Puma also pays for Team Puma members' emergency health insurance.

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