IAB hopes to recruit more small sites for membership rolls

06/10/2008 | ClickZ

Seeking to boost its efforts to defeat bills in New York and Connecticut that would more strongly regulate the collection of consumer data, the IAB is offering an introductory membership fee of $500 for publishers with less than $1 million in yearly sales from online ads. "Most of the publishers on the Web are long-tail," said IAB CEO Randall Rothenberg. "This [initiative] puts a face on [those publishers] whether it's a technology blog, gay and lesbian site, or a local high school sports blog."

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