If you can make it with water, you can make it with broth

06/10/2008 | Wall Street Journal, The

That's the innovative thinking behind Campbell's CEO Douglas Conant, who noticed that people were cooking more and decided to convince them they'd have a tastier result if they used broth instead of water. In this piece about the role innovation plays in the company, Conant explains the process Campbell went through to expand into overseas markets and why V8 will be the company's "next billion-dollar brand."

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